To launch the Petro-Canada CareMakers Foundations, we created 24 Hours of Care, the first 24-hour-long interactive documentary.
The film gives Canadians an unfiltered look into the lives of 10 real caregivers in real time, over a single day.
Viewers become witnesses of everything caregivers do, from the joyful moments, the hard moments, and everything in between,
to demonstrate to Canadians that the caring never stops.
Block off a whole day and see the full documentary at 24HoursOfCare.ca
Case study
Broadcast :60
AWARDS
GOLD - CLIOS HEALTH - INTERACTION
SILVER - CLIOS - 5 MINUTES AND OVER (FILM)
MERIT - THE ONE SHOW - INTERACTIVE DESIGN
2023 COMMUNICATION ARTS - ADVERTISING
BRONZE - SHOTS AWARDS AMERICAS - CHARITY
GOLD - MARKETING AWARDS - DESIGN
SILVER - MARKETING AWARDS - PUBLIC SERVICE
BRONZE - MARKETING AWARDS - ADVERTISING
SHORTLIST - THE ONE SHOW - FILM CRAFT
3x SHORTLIST - ADCS